Leading social media platform, Facebook, has unveiled a new all-caps logo on Monday in its transparency efforts about its products.
While the Facebook app will maintain its current branding, its parent company — styled “FACEBOOK”— will bear the revamped logo.
Facebook owns 15 top brands which includes Instagram, Whatsapp, Messenger, Calibra, Oculus, amongst others.
The social media company said it would start using the new brand within its products and marketing materials, and would update the Facebook for Business website over the coming weeks.
Facebook claims the change will help distinguish the Facebook app from the parent company, a statement said.
In June, the company began including “from Facebook” within its apps that includes Messenger, Instagram and WhatsApp.