Connect with us


How to build a new business

  1. Find a market need.
  2. Find customers.
  3. Create the product.

Most people start at No 3. They build the product, look for customers, and try to meet their needs.

That’s why 90% of new businesses fail.

People before products.

The order of an entrepreneur’s questions should be:

  1. What do people need/want? Market research.
  2. Who are these people? Target market identification.
  3. What product can I supply to meet the needs of these future customers Product.

Don’t flip it, it’s people before products.

Inspired by Dr. Tayọ Oyedeji

Total Page Visits: 394 - Today Page Visits: 1
READ  Hayat Kimya Begins Operations on Its $100m Factory.
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


How Nigeria Can Attain Sustainable and Inclusive Growth – Dangote

Billionaire businessman Aliko Dangote has identified what Nigeria needs to drive sustainable and inclusive growth.

Dangote, who is Africa’s richest man, said this via a poat on his twitter handle on Friday.

He said, “Nigeria has one of the largest domestic markets with a population of over 200 million people.

“We need to drive sustainable and inclusive growth through industrialization, economic diversification and import substitution, creating jobs and driving economic prosperity.”

Dangote had on Wednesday aired his views about the Nigerian economy at a Roundtable session with the Central Bank of Nigeria (CBN) Governor, Mr. Godwin Emefiele, with the theme “Going for Growth 2.0.”

He said when he read that the Nigerian Customs collected N1.35trn import duties last year, it means the economy isn’t working.

“If the economy is working, the Customs shouldn’t collect that much money, it is the Federal Inland Revenue Service (FIRS) that should,” he said.

Total Page Visits: 394 - Today Page Visits: 1
READ  Police Confirms Death of Oko Oloyun Worldwide Boss
Continue Reading


Airbus and Green Africa announce strategic Partnership for 50 A220 Aircraft

Green Africa Airways, Nigeria’s Lagos-based airline, has signed a Memorandum of Understanding (MoU) for 50 A220-300 aircraft, one of the major orders to be placed globally for the A220 programme and the largest ever from the African continent.

Babawande Afolabi, Founder and CEO of Green Africa Airways said the Green Africa story is a story of entrepreneurial boldness, strategic foresight and an unwavering commitment to using the power of air travel to create a better future.

Airbus Chief Commercial Officer Christian Scherer optimistic about the partnership, said the unique characteristics of the A220 will allow the airline to unlock destinations and route pairs that previously would have been considered non-viable.

The A220 is the only aircraft purpose-built for the 100-150 seat market; it delivers unbeatable fuel efficiency and widebody passenger comfort in a single-aisle aircraft.

Total Page Visits: 394 - Today Page Visits: 1
READ  WAEC Postpones Examinations Indefinitely Over Corona Virus
Continue Reading